Wednesday 4 May 2011

What Happens When You Ask For Tap Water In The Chain Restaurants Of London?

Today I visited:

Starbucks

Burger King

Costa Coffee

McDonald's

Pret

Cafe Nero

And EAT

To find out what happens when you ask them for tap water to fill up your bottle.

I didn't buy anything, I didn't have to beg and they were all fine about it.

So they all do it, but I have to wonder if there is some kind of stigma the British public has about asking for a 'handout' or 'freebie'.

There might also be the fact that they don't know the above restaurants will give them free tap water, and that's what I'd like to rectify.

If everyone knew that these chains would provide free tap water if asked then maybe more people would ask. But this does throw up another problem, which is that they will make less money off their bottled water. However, I think this will be offset in three ways:

1) Some people will still buy bottled no matter how daft it is.
2) If more people know your place provides free tap water then you will get increased footfall in your restaurant, and if a fraction of those new customers buy something it will easily pay for the expense of some extra tap water.
3) People will think more positively towards the cafes that do this, and therefore would be more likely to visit them for their lunch/snacks/etc.

It seems that overall this is a massively untapped (excuse the pun) route to much greater tap water consumption, reducing the damage caused by bottled water.

1 comment:

  1. Just noticed a slight issue: could there be health and safety problems? Imagine that Buger King employee filled up your bottle; she slips and drops it into one of the big chip trays in Burger King. She breaks her leg and whatever is left in your dirty old water bottle spills over a €100 worth of chips. Will her employer say: 'sorry honey you aren't authorised to be filling up 20 bottles of water for random hobos, so no compensation.' Or does the employer help her and we all eat your saliva on our chips. In short, if this 'walk in system' is to work, there will need to be ground rules set for employees and employers. It's a great idea if you can get it to work in practice. Law is creative at finding insurance reasons that prevent great ideas.

    ReplyDelete